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God made old country roads for driving and dreaming.

The Country Village Shoppe’s country “road” started ten years ago with memories of a little farm, and some big dreams. Seems like just yesterday. My mom and I have always loved decorating, and when we saw the Country Sampler store in Appleton was available, she called me and asked, ”Are you in?” I said "You bet!" And the Country Village Shoppe was born.

My parents owned a family farm when I was growing up. This little place planted the love of the country in our hearts. We truly believe country is a way of life - a simpler, less stressful life where you work hard, but are rewarded with time spent with family and the fresh country air. After many years, my parents decided they wanted more freedom and sold the animals. We continued to live on the farm, but my parents headed to work outside of the home. My father went to work at Pierce Manufacturing, making fire trucks, while my mother went to work at an insurance company for Lutherans.

During the time my mother was building a career, I was building my own life. After attending college at Carroll University, I started a family, and today my husband and I have two wonderful boys and a beautiful daughter. When Country Village Shoppe was born, I was a stay at home mom with an eight-year-old, four-year-old, and one and a half year-old. It's amazing to think how times change in 10 years!

The early years of Country Village Shoppe had a similar feel to the old Country Sampler™ stores. We had over 100 crafters renting space and filling the store with their goods. Over time, we found that crafters were doing less and less handcrafting, and as crafters left, we replaced their areas with our own retail items. Today we still have a few crafters in the store who focus on their own handcrafted goods. It is a joy to partner with them as they create unique items that look so wonderful in our homes. Our current retail location is over 10,000 square feet and located on the outskirts of the busiest shopping mall in Wisconsin.

In 2009, we decided to open up a small online store, just for fun. We look back at that first store now and chuckle, but everyone has to begin somewhere! With the help of our trusted team, we embarked on our next adventure, is committed to transparent pricing. We feel that the best way to run a retail business is show customers the lowest possible prices every day, not just on sale dates; we won't pad our product pricing in order to run sales constantly. You deserve better; who has time to chase a coupon code? And we bring you the very best home decor products we can find. We use these products in our homes - we try them before you can buy them. We believe in every product that we sell. It is really important to us! I think it goes back to our roots on the family farm. Back then, we really loved growing and producing products that made people’s lives richer. The same is true today.

We believe our love of country decorating started on a little family farm in Wisconsin. Those same family values are woven into our business today. Bringing a little bit of the simpler life is what we are all about. We hope you enjoy Country Village Shoppe just as much as we enjoy bringing it to you!

What We Value

QUALITY IS OUR TOP PRIORITY. We choose only products that are built to last. For every product we carry, we have literally considered hundreds of others. We believe whole-heartedly in every product we sell and test each in our own homes.

WE ARE COMMITTED to bring you cutting-edge style you just can't live without! We find the very best in current country décor and never settle for less.

WE FOLLOW THE GOLDEN RULE. We appreciate you and will treat you as we would want to be treated. Good old-fashioned customer service ~ hard to find in a "throw-away" world, but you'll find it with us.

Come on home to Country Village!

Sandy and Gina

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